Woodpecker
Send a careful low-volume outbound sequence with bounces and replies handled
A consolation build is possible, but the paid product's decisive value sits outside a solo rebuild. For Woodpecker, send a careful low-volume outbound sequence with bounces and replies handled. The hard boundary is deliverability safeguards, inbox connections, agency workflow, and support, plus proprietary data, deliverability, and network effects.
Build verification: not recorded. How we judge buildability
What you give up
- deliverability safeguards, inbox connections, agency workflow, and support
- proprietary contact database
- inbox warm-up network
- deliverability reputation
- large-scale enrichment and compliance tooling
Why people still pay
People still pay for Woodpecker because the durable value is accurate contact data and deliverability infrastructure; a sequence editor alone is not the product. The recurring cost buys consent records, suppression lists, DNS, bounces, reputation, abuse complaints, provider limits, and changing email rules, not just the visible interface.
Your build guide
The stack, security requirements, and agent rules for a focused replacement.
Before you start
- legally obtained contact list
- sending-domain authentication
- email provider credentials
- PostgreSQL
- public HTTPS endpoint
Use these project rules and optional skill references alongside the prompt. Review each skill before adding it to your agent; the AGENTS.md export includes the same guidance.
Project rule, data: Model contacts, companies, activities, stages, and follow-up history; store source IDs and timestamps for each.
Project rule, behavior: Show deliverability warnings, daily send totals, and a mandatory preview before activation.
Project rule, recovery: Record delivery failures and retries by message ID; never duplicate a send after restart.
Implementation plan
Phase 1, architecture and data
Use Next.js 15, TypeScript, PostgreSQL, Drizzle ORM, and a user-chosen transactional email provider. Model contacts, companies, activities, stages, and follow-up history; store source IDs and timestamps for each.
Phase 2, implement
Show deliverability warnings, daily send totals, and a mandatory preview before activation.
Phase 3, implement
Import a permissioned lead list, personalize a careful low-volume outbound sequence, enforce sending limits, and handle bounces and replies without supplying proprietary contact data.
Phase 4, review and output
Send a careful low-volume outbound sequence with bounces and replies handled.
Phase 5, recovery and acceptance
Record delivery failures and retries by message ID; never duplicate a send after restart. Verify this invariant with a saved fixture: An opt-out suppresses every future step; retrying a timed-out send cannot silently duplicate it. State the practical limit: deliverability safeguards, inbox connections, agency workflow, and support.
Build me a focused lead discovery and outbound sequences workflow for the personal core of Woodpecker. Requirements: - Use Next.js 15, TypeScript, PostgreSQL, Drizzle ORM, and a user-chosen transactional email provider. Model contacts, companies, activities, stages, and follow-up history; store source IDs and timestamps for each. - Paid product context: Send a careful low-volume outbound sequence with bounces and replies handled. Build only this DIY scope: Import a permissioned lead list, personalize a careful low-volume outbound sequence, enforce sending limits, and handle bounces and replies without supplying proprietary contact data. - Show deliverability warnings, daily send totals, and a mandatory preview before activation. - Import a permissioned lead list, personalize a careful low-volume outbound sequence, enforce sending limits, and handle bounces and replies without supplying proprietary contact data. - Send a careful low-volume outbound sequence with bounces and replies handled. - Use a local web page with input, progress, review, and export views. Required input or access: legally obtained contact list; sending-domain authentication. - Recovery: Record delivery failures and retries by message ID; never duplicate a send after restart. - Acceptance: with one labelled sample, show the input, saved intermediate state, and exported result; verify this invariant: An opt-out suppresses every future step; retrying a timed-out send cannot silently duplicate it. - Out of scope: deliverability safeguards, inbox connections, agency workflow, and support; proprietary contact database. Keep this a personal, inspectable workflow. - Include a README with setup, a sample input, required keys or permissions, data location, and the supported scope.
$ open in your agent (prompt prefilled, you press enter), copy the prompt or copy AGENTS.md · generated from this app's build plan
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Woodpecker pricing
| plan | monthly | annual (per mo) | what you get |
|---|---|---|---|
| cold email base | $0/workspace | $0/workspace | Pricing calculator can start at $0 with 16,000 monthly emails, 4,000 stored prospects, 4 warm-ups, 100 Lead Finder credits, unlimited team members and email accounts at the shown selector.Calculator-based pricing; users add contacted prospects and add-ons. |
| contacted prospects | $7/workspace | $0.01/workspace | $7 per 100 contacted prospects monthly; annual selector showed $0.01 per 100 contacted prospects with 99% saving.This is the main usage-priced input in the calculator. |
| linkedin outreach add-on | $29/user | — | $29/month per LinkedIn connected account.Optional add-on. |
| integrations/api/webhooks/mcp/cli add-on | $20/workspace | — | API, webhooks, MCP, CLI and integrations add-on.Optional add-on. |
| agency panel add-on | $27/workspace | — | $27/month per active client; white label $5/month per active client.Optional add-on. |
free tier$0 calculator state can include 16,000 monthly emails, 4,000 stored prospects, 4 warm-ups and 100 Lead Finder credits, but contacted prospects/add-ons drive the bill.
billingmonthly + annual; annual selector says save 33%; calculator/usage-based
hidden costsAdd-ons: LinkedIn $29/account/month, extra Lead Finder credits from $10/500, extra warm-ups $5/email account/month, Google/Microsoft inboxes $6/month, Maildoso/Mailforge $4/month, domains ~$1/month billed annually, dedicated servers $59/month, workshops $2,000.
pricing sources checked 2026-08-10 · pricing source ↗
Questions about Woodpecker
Can you build your own Woodpecker with AI?
A full replacement is not the recommended project. A consolation build is possible, but the paid product's decisive value sits outside a solo rebuild. For Woodpecker, send a careful low-volume outbound sequence with bounces and replies handled. The hard boundary is deliverability safeguards, inbox connections, agency workflow, and support, plus proprietary data, deliverability, and network effects.
What does the Woodpecker build prompt cover?
The prompt starts with this scope: Import a permissioned lead list, personalize a careful low-volume outbound sequence, enforce sending limits, and handle bounces and replies without supplying proprietary contact data. Full-product capabilities excluded from the comparison include: deliverability safeguards, inbox connections, agency workflow, and support; proprietary contact database; inbox warm-up network. Follow the implementation plan and its prerequisites before expanding the build.
How do I use the prompt, AGENTS.md and agent skills?
Start with the Woodpecker prerequisites and stack, then copy the prompt into your coding agent. Save the project rules as AGENTS.md in the project root. Linked skills are optional packages or source instructions for specific tasks; review their current contents and install only those matching the chosen stack. A skill does not supply API credentials or verify the finished app.
How long will this Woodpecker project take?
The catalogue estimate is closest consolation build: one sitting for the limited scope. Setup, integration approvals, debugging, deployment and ongoing maintenance can add time. This is an estimate, not a delivery guarantee.
What would I give up by replacing Woodpecker?
deliverability safeguards, inbox connections, agency workflow, and support; proprietary contact database; inbox warm-up network; deliverability reputation; large-scale enrichment and compliance tooling. People still pay for Woodpecker because the durable value is accurate contact data and deliverability infrastructure; a sequence editor alone is not the product. The recurring cost buys consent records, suppression lists, DNS, bounces, reputation, abuse complaints, provider limits, and changing email rules, not just the visible interface.
What price is this guide comparing against?
The recorded Cold Email plan is $29/mo (monthly), checked 2026-07-31. Check the linked pricing source before buying. Building your own also has hosting, API and maintenance costs; the recorded amount is not a guaranteed saving.
What can I use instead of building Woodpecker?
Mautic: A campaign engine with reply, bounce and unsubscribe handling; careful volume limits are yours to enforce. Check each option's license, hosting needs and feature limits.