Wholana

TikTok research tool that ranks videos against each creator's own baseline and labels what they did

KINDA · partial replacement
price $5/mo per seatsubscription / year $60estimated build time a weekendreplaced by 0 people

The core idea is simple arithmetic: a video's views divided by that creator's own median. An agent can build that for a watchlist of creators you pick, over a weekend, on top of a paid scraper API. What it cannot hand you is the corpus, hundreds of thousands of videos already scraped, deduped, and labeled against a curated craft taxonomy, which is what makes search across creators useful instead of a list of your own bookmarks. So: yes for watching 25 creators you already know, no for finding the ones you don't.

Build verification: not recorded. How we judge buildability

What you give up

  • the cross-creator corpus
  • search across videos you never chose to watch
  • a curated craft taxonomy instead of labels you invented
  • semantic and hybrid search
  • subject classification
  • creator equity and track-record views
  • someone else absorbing the scrape cost and keeping it running

Why people still pay

The arithmetic is free, the data is not. A personal build only ever knows about the creators you thought to add, and you pay the scraper bill every month to keep even that fresh. The subscription is renting a corpus that was already collected and labeled, plus the discovery that only exists once videos from creators you have never heard of are sitting in the same index.

Your build guide

The stack, security requirements, and agent rules for a focused replacement.

Before you start

  • Runtime and tools: Python, SQLite FTS5, a PDF/text extraction worker and a React evidence notebook.
  • Before starting: User-owned or licensed source documents, a local data folder and an optional explicitly configured model provider.
01
Python, SQLite FTS5, a PDF/text extraction worker and a React evidence notebook
02
Data design: Store Creator, VideoID, ObservationTime, ViewCount and BaselineWindow; compare observations at a stated age/window and show sample size plus missing counts.
03
Setup: User-owned or licensed source documents, a local data folder and an optional explicitly configured model provider
engineering roadmap

Implementation plan

1

Phase 1

Pin the working slice and create its example input: Import permitted creator/video observations, compute each creator's rolling median views and surface clips that exceed their own sampled baseline. Confirm setup: User-owned or licensed source documents, a local data folder and an optional explicitly configured model provider.

2

Phase 2

Implement persistence and write-time invariants before decorating the UI: Store Creator, VideoID, ObservationTime, ViewCount and BaselineWindow; compare observations at a stated age/window and show sample size plus missing counts.

3

Phase 3

Connect the working view to real saved state. Preserve source hashes, page/section anchors and exact quotations. OCR and optional generated summaries are derived views, never replacements for originals; label missing text and unsupported claims.

4

Phase 4

Expose the app-specific limits and recovery path in context: Use authorized APIs or user exports, not unrestricted scraping assumptions. Relative outliers are observations, not predictions of virality or evidence about private audience demographics.

5

Phase 5

Walk through this concrete acceptance case and preserve its exported evidence: A creator has only three videos and one count is unavailable; label the baseline weak, exclude unknown counts and avoid ranking them as zero. Finish the README and backup/restore instructions; report unfinished capabilities explicitly.

the pro prompt
download AGENTS.md
Build the following focused alternative to Wholana. This is a deliberately limited personal or small-team substitute, not parity with the paid service.

WORKING SLICE
Import permitted creator/video observations, compute each creator's rolling median views and surface clips that exceed their own sampled baseline.

SETUP AND ARCHITECTURE
Use Python, SQLite FTS5, a PDF/text extraction worker and a React evidence notebook. Prerequisites: User-owned or licensed source documents, a local data folder and an optional explicitly configured model provider. Before integrating anything, record actual versions and permissions, plus model files or provider limits only where used, in the README; make unavailable dependencies visible rather than simulating success.

DOMAIN MODEL AND INVARIANTS
Store Creator, VideoID, ObservationTime, ViewCount and BaselineWindow; compare observations at a stated age/window and show sample size plus missing counts.

IMPLEMENTATION CONTRACT
Preserve source hashes, page/section anchors and exact quotations. OCR and optional generated summaries are derived views, never replacements for originals; label missing text and unsupported claims. Provide an input/setup view, the main work view, and a review/export view appropriate to this workflow. Preserve the last saved state if a job or save fails. Include empty, loading, permission-denied, partial and retryable-error states. Log identifiers and error categories without secret values or unnecessary private content.

APP-SPECIFIC BOUNDARY AND RECOVERY
Use authorized APIs or user exports, not unrestricted scraping assumptions. Relative outliers are observations, not predictions of virality or evidence about private audience demographics.

ACCEPTANCE SCENARIO
A creator has only three videos and one count is unavailable; label the baseline weak, exclude unknown counts and avoid ranking them as zero. Also reopen the app after an interrupted operation, confirm the saved record/export remains inspectable, and document the recovery action. These are implementation acceptance requirements, not a claim that this guide has been tested.

DELIVERY
Deliver a runnable repository with migrations or project-format versioning, a non-sensitive example, environment/permission setup, the exact manual acceptance steps, and a backup/export-and-restore walkthrough. Implement the working slice before optional integrations; list any deferred paid-product capabilities honestly. Do not add capabilities outside the working slice just to resemble the original product.

PROJECT RULES FOR AGENTS.md
Keep the domain invariants above executable at the write boundary. Propose scope changes before adding providers or permissions. Never fabricate source evidence, publish results, identity matches or successful delivery. Preserve user originals and require an explicit confirmation for destructive changes or external publication.

$ open in your agent (prompt prefilled, you press enter), copy the prompt or copy or download AGENTS.md

prior art · use these instead of building, if you'd ratherTikTokApiUnofficial Python wrapper for TikTok's web endpoints; gets you raw metrics, not a corpus, and breaks when TikTok changes↗
share on X ↗

Wholana pricing

planmonthlyannual (per mo)what you get
personal$5—1 creator account for TikTok research and performance labeling
plus$20—1 creator account plus ChatGPT and Claude analysis features
team$20/user—Agency/team access; minimum 2 seatsMinimum charge is $40/month because Team requires at least 2 seats.

free tierno free tier

billingmonthly only, no annual plan published; card-backed first month free

hidden costsTeam has a 2-seat minimum ($40/month). The free month converts to paid unless cancelled; no annual discount or overage schedule is published.

pricing sources checked 2026-08-14 · pricing source ↗

Questions about Wholana

Can you build your own Wholana with AI?

Partly. The core idea is simple arithmetic: a video's views divided by that creator's own median. An agent can build that for a watchlist of creators you pick, over a weekend, on top of a paid scraper API. What it cannot hand you is the corpus, hundreds of thousands of videos already scraped, deduped, and labeled against a curated craft taxonomy, which is what makes search across creators useful instead of a list of your own bookmarks. So: yes for watching 25 creators you already know, no for finding the ones you don't.

What does the Wholana build prompt cover?

The prompt starts with this scope: Import permitted creator/video observations, compute each creator's rolling median views and surface clips that exceed their own sampled baseline. Full-product capabilities excluded from the comparison include: the cross-creator corpus; search across videos you never chose to watch; a curated craft taxonomy instead of labels you invented. Follow the implementation plan and its prerequisites before expanding the build.

How do I use the prompt, AGENTS.md and agent skills?

Start with the Wholana prerequisites and stack, then copy the prompt into your coding agent. Save the project rules as AGENTS.md in the project root. Linked skills are optional packages or source instructions for specific tasks; review their current contents and install only those matching the chosen stack. A skill does not supply API credentials or verify the finished app.

How long will this Wholana project take?

The catalogue estimate is a weekend for the limited scope. Setup, integration approvals, debugging, deployment and ongoing maintenance can add time. This is an estimate, not a delivery guarantee.

What would I give up by replacing Wholana?

the cross-creator corpus; search across videos you never chose to watch; a curated craft taxonomy instead of labels you invented; semantic and hybrid search; subject classification; creator equity and track-record views; someone else absorbing the scrape cost and keeping it running. The arithmetic is free, the data is not. A personal build only ever knows about the creators you thought to add, and you pay the scraper bill every month to keep even that fresh. The subscription is renting a corpus that was already collected and labeled, plus the discovery that only exists once videos from creators you have never heard of are sitting in the same index.

What price is this guide comparing against?

The recorded Personal plan is $5/mo per seat (monthly per user), checked 2026-07-31. Check the linked pricing source before buying. Building your own also has hosting, API and maintenance costs; the recorded amount is not a guaranteed saving.

What can I use instead of building Wholana?

The prior-art section lists TikTokApi as starting points. Review their current scope, license and maintenance before adopting one.

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