Reply.io
Manage a short compliant sequence over one email provider and log replies
A consolation build is possible, but the paid product's decisive value sits outside a solo rebuild. For Reply.io, manage a short compliant sequence over one email provider and log replies. The hard boundary is multichannel integrations, data, calling, ai agents, and mature sales operations, plus proprietary data, deliverability, and network effects.
Build verification: not recorded. How we judge buildability
What you give up
- multichannel integrations, data, calling, AI agents, and mature sales operations
- proprietary contact database
- inbox warm-up network
- deliverability reputation
- large-scale enrichment and compliance tooling
Why people still pay
People still pay for Reply.io because the durable value is accurate contact data and deliverability infrastructure; a sequence editor alone is not the product. The recurring cost buys consent records, suppression lists, DNS, bounces, reputation, abuse complaints, provider limits, and changing email rules, not just the visible interface.
Your build guide
The stack, security requirements, and agent rules for a focused replacement.
Before you start
- legally obtained contact list
- sending-domain authentication
- email provider credentials
- PostgreSQL
- public HTTPS endpoint
Use these project rules and optional skill references alongside the prompt. Review each skill before adding it to your agent; the AGENTS.md export includes the same guidance.
Project rule, data: Model contacts, companies, activities, stages, and follow-up history; store source IDs and timestamps for each.
Project rule, behavior: Show deliverability warnings, daily send totals, and a mandatory preview before activation.
Project rule, recovery: Record delivery failures and retries by message ID; never duplicate a send after restart.
Implementation plan
Phase 1, architecture and data
Use Next.js 15, TypeScript, PostgreSQL, Drizzle ORM, and a user-chosen transactional email provider. Model contacts, companies, activities, stages, and follow-up history; store source IDs and timestamps for each.
Phase 2, implement
Show deliverability warnings, daily send totals, and a mandatory preview before activation.
Phase 3, implement
Import a permissioned lead list, personalize a short compliant sequence over one email provider, enforce sending limits, and track replies without supplying proprietary contact data.
Phase 4, review and output
Manage a short compliant sequence over one email provider and log replies.
Phase 5, recovery and acceptance
Record delivery failures and retries by message ID; never duplicate a send after restart. Verify this invariant with a saved fixture: An opt-out suppresses every future step; retrying a timed-out send cannot silently duplicate it. State the practical limit: multichannel integrations, data, calling, AI agents, and mature sales operations.
Build me a focused lead discovery and outbound sequences workflow for the personal core of Reply.io. Requirements: - Use Next.js 15, TypeScript, PostgreSQL, Drizzle ORM, and a user-chosen transactional email provider. Model contacts, companies, activities, stages, and follow-up history; store source IDs and timestamps for each. - Paid product context: Manage a short compliant sequence over one email provider and log replies. Build only this DIY scope: Import a permissioned lead list, personalize a short compliant sequence over one email provider, enforce sending limits, and track replies without supplying proprietary contact data. - Show deliverability warnings, daily send totals, and a mandatory preview before activation. - Import a permissioned lead list, personalize a short compliant sequence over one email provider, enforce sending limits, and track replies without supplying proprietary contact data. - Manage a short compliant sequence over one email provider and log replies. - Use a local web page with input, progress, review, and export views. Required input or access: legally obtained contact list; sending-domain authentication. - Recovery: Record delivery failures and retries by message ID; never duplicate a send after restart. - Acceptance: with one labelled sample, show the input, saved intermediate state, and exported result; verify this invariant: An opt-out suppresses every future step; retrying a timed-out send cannot silently duplicate it. - Out of scope: multichannel integrations, data, calling, AI agents, and mature sales operations; proprietary contact database. Keep this a personal, inspectable workflow. - Include a README with setup, a sample input, required keys or permissions, data location, and the supported scope.
$ open in your agent (prompt prefilled, you press enter), copy the prompt or copy AGENTS.md · generated from this app's build plan
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Reply.io pricing
| plan | monthly | annual (per mo) | what you get |
|---|---|---|---|
| email volume | $59/user | — | Starts at 1,000 active contacts/month; higher active-contact tiers shown up to 200,000+.Annual/monthly placement for this table was ambiguous in crawl. |
| multichannel | $99/user | $89/user | Unlimited active contacts, unlimited emails, email automation with 5-10 mailboxes, LinkedIn/calls/SMS/WhatsApp semi-automation, 50 live data credits/month.Mailboxes differ across monthly/annual table text. |
| ai sdr / hire jason ai | $800/workspace | $500/workspace | AI SDR starter tier; higher AI SDR tiers and Growth tiers scale to $1,500-$5,000/month in tables.AI SDR pricing tables showed multiple configurations; stored starting monthly and annual billed-monthly prices. |
| agency core | $210/workspace | $166/workspace | Multi-workspace agency plan, unlimited clients/users/mailboxes; LinkedIn optional add-on.Starts at $210 monthly / $166 annual in comparison text. |
| agency ai sdr | $500/workspace | — | Starts at $500/month/client for agency AI SDR.Annual per-month not clearly exposed. |
free tierno free tier; 14-day trial.
billingmonthly + annual; Multichannel $99 monthly or $89 billed annually
hidden costsLinkedIn Automation add-on $69/mo/account on Email Volume and Agency Core; Calls & SMS add-on $29/mo/account/user; AI/live data credits and validation usage can add cost.
pricing sources checked 2026-08-10 · pricing source ↗
Questions about Reply.io
Can you build your own Reply.io with AI?
A full replacement is not the recommended project. A consolation build is possible, but the paid product's decisive value sits outside a solo rebuild. For Reply.io, manage a short compliant sequence over one email provider and log replies. The hard boundary is multichannel integrations, data, calling, ai agents, and mature sales operations, plus proprietary data, deliverability, and network effects.
What does the Reply.io build prompt cover?
The prompt starts with this scope: Import a permissioned lead list, personalize a short compliant sequence over one email provider, enforce sending limits, and track replies without supplying proprietary contact data. Full-product capabilities excluded from the comparison include: multichannel integrations, data, calling, AI agents, and mature sales operations; proprietary contact database; inbox warm-up network. Follow the implementation plan and its prerequisites before expanding the build.
How do I use the prompt, AGENTS.md and agent skills?
Start with the Reply.io prerequisites and stack, then copy the prompt into your coding agent. Save the project rules as AGENTS.md in the project root. Linked skills are optional packages or source instructions for specific tasks; review their current contents and install only those matching the chosen stack. A skill does not supply API credentials or verify the finished app.
How long will this Reply.io project take?
The catalogue estimate is closest consolation build: one sitting for the limited scope. Setup, integration approvals, debugging, deployment and ongoing maintenance can add time. This is an estimate, not a delivery guarantee.
What would I give up by replacing Reply.io?
multichannel integrations, data, calling, AI agents, and mature sales operations; proprietary contact database; inbox warm-up network; deliverability reputation; large-scale enrichment and compliance tooling. People still pay for Reply.io because the durable value is accurate contact data and deliverability infrastructure; a sequence editor alone is not the product. The recurring cost buys consent records, suppression lists, DNS, bounces, reputation, abuse complaints, provider limits, and changing email rules, not just the visible interface.
What price is this guide comparing against?
The recorded Multichannel plan is $89/mo per seat (monthly per user), checked 2026-07-31. Check the linked pricing source before buying. Building your own also has hosting, API and maintenance costs; the recorded amount is not a guaranteed saving.
What can I use instead of building Reply.io?
Mautic: A campaign engine with reply, bounce and unsubscribe handling; one provider is easy, multichannel sales engagement is not. Check each option's license, hosting needs and feature limits.