Loomly
Plan, approve, and schedule a small team's content calendar
The core loop is buildable, but a dependable replacement becomes a real weekend or multi-day project. For Loomly, plan, approve, and schedule a small team's content calendar. The hard boundary is approval workflow, multi-network publishing, asset library, analytics, and support, plus api access, connector upkeep, and collaboration.
Build verification: not recorded. How we judge buildability
What you give up
- approval workflow, multi-network publishing, asset library, analytics, and support
- many maintained network APIs
- inbox and moderation
- deep analytics
- team approvals and asset libraries
Why people still pay
People still pay for Loomly because the scheduler is easy; staying approved and correct across constantly changing social APIs is the subscription. The recurring cost buys OAuth review, API policy changes, media limits, queues, retries, rate limits, webhooks, tokens, and moderation workflows, not just the visible interface.
Your build guide
The stack, security requirements, and agent rules for a focused replacement.
Before you start
- Runtime and tools: TypeScript, Node, SQLite, a scheduled worker and a React draft/calendar interface.
- Before starting: An approved account for one documented publishing API, its current media/character rules and a sample post; API access and provider charges are separate.
Use these project rules and optional skill references alongside the prompt. Review each skill before adding it to your agent; the AGENTS.md export includes the same guidance.
Project rule — domain: Store PostRevision, ReviewerDecision, Schedule and Receipt; any content/media change invalidates earlier approval and the queued job pins the reviewed revision.
Project rule — scope and recovery: Platform previews are approximations until checked against current APIs. Do not publish via personal browser automation or infer approval from silence.
Project rule — acceptance: Approve a post, replace its image and attempt scheduling; require renewed approval and retain the prior review discussion in the audit trail.
Project rule — delivery: document real setup commands and permissions; do not claim a build, accuracy level, performance result or security certification that has not been demonstrated.
Recommended skill: web-design-guidelines — review keyboard access, focus, validation, error recovery and the readable work/review interface or HTML report. Follow the maintainer's installation instructions and match its requirements to the chosen runtime.
Recommended skill: sharp-edges — review configuration and API defaults against the app-specific invariants and recovery boundaries above; this is not a security certification. Follow the maintainer's installation instructions and match its requirements to the chosen runtime.
Implementation plan
Phase 1
Pin the working slice and create its example input: Plan a small team's posts through draft, changes requested, approved and scheduled states, then publish one approved destination. Confirm setup: An approved account for one documented publishing API, its current media/character rules and a sample post; API access and provider charges are separate.
Phase 2
Implement persistence and write-time invariants before decorating the UI: Store PostRevision, ReviewerDecision, Schedule and Receipt; any content/media change invalidates earlier approval and the queued job pins the reviewed revision.
Phase 3
Connect the working view to real saved state. Freeze the approved content revision at enqueue time. Keep one receipt per destination and stop on revoked credentials or ambiguous publish results; retry only after checking provider state. Offer manual export for unsupported networks.
Phase 4
Expose the app-specific limits and recovery path in context: Platform previews are approximations until checked against current APIs. Do not publish via personal browser automation or infer approval from silence.
Phase 5
Walk through this concrete acceptance case and preserve its exported evidence: Approve a post, replace its image and attempt scheduling; require renewed approval and retain the prior review discussion in the audit trail. Finish the README and backup/restore instructions; report unfinished capabilities explicitly.
Build the following focused alternative to Loomly. This is a deliberately limited personal or small-team substitute, not parity with the paid service. WORKING SLICE Plan a small team's posts through draft, changes requested, approved and scheduled states, then publish one approved destination. SETUP AND ARCHITECTURE Use TypeScript, Node, SQLite, a scheduled worker and a React draft/calendar interface. Prerequisites: An approved account for one documented publishing API, its current media/character rules and a sample post; API access and provider charges are separate. Before integrating anything, record actual versions and permissions, plus model files or provider limits only where used, in the README; make unavailable dependencies visible rather than simulating success. DOMAIN MODEL AND INVARIANTS Store PostRevision, ReviewerDecision, Schedule and Receipt; any content/media change invalidates earlier approval and the queued job pins the reviewed revision. IMPLEMENTATION CONTRACT Freeze the approved content revision at enqueue time. Keep one receipt per destination and stop on revoked credentials or ambiguous publish results; retry only after checking provider state. Offer manual export for unsupported networks. Provide an input/setup view, the main work view, and a review/export view appropriate to this workflow. Preserve the last saved state if a job or save fails. Include empty, loading, permission-denied, partial and retryable-error states. Log identifiers and error categories without secret values or unnecessary private content. APP-SPECIFIC BOUNDARY AND RECOVERY Platform previews are approximations until checked against current APIs. Do not publish via personal browser automation or infer approval from silence. ACCEPTANCE SCENARIO Approve a post, replace its image and attempt scheduling; require renewed approval and retain the prior review discussion in the audit trail. Also reopen the app after an interrupted operation, confirm the saved record/export remains inspectable, and document the recovery action. These are implementation acceptance requirements, not a claim that this guide has been tested. DELIVERY Deliver a runnable repository with migrations or project-format versioning, a non-sensitive example, environment/permission setup, the exact manual acceptance steps, and a backup/export-and-restore walkthrough. Implement the working slice before optional integrations; list any deferred paid-product capabilities honestly. Do not add capabilities outside the working slice just to resemble the original product. PROJECT RULES FOR AGENTS.md Keep the domain invariants above executable at the write boundary. Propose scope changes before adding providers or permissions. Never fabricate source evidence, publish results, identity matches or successful delivery. Preserve user originals and require an explicit confirmation for destructive changes or external publication.
$ open in your agent (prompt prefilled, you press enter), copy the prompt or copy or download AGENTS.md
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Alternatives to building your own
all 3 free alternatives to Loomly →· no votes, no pay-to-list · just what's real
Loomly pricing
| plan | monthly | annual (per mo) | what you get |
|---|---|---|---|
| starter | $65/workspace | $49/workspace | 12 social accounts; 3 users; unlimited calendars; 2 social-listening uses/month.AI usage is included but the public page labels the allowance only as 'limited' without a number. |
| beyond | $332/workspace | $249/workspace | 60 social accounts; unlimited users and calendars; 5 social-listening uses/month.AI usage is included but the public page labels the allowance only as 'extended' without a number. |
| enterprise | — | — | 61+ social accounts; unlimited users and calendars; custom governance, security, and support.Contact sales. |
free tierno free tier (15-day no-card trial only)
billingmonthly + annual (about 25% lower on annual billing)
hidden costsAI usage is capped, but the current public page does not publish numeric AI limits; more than 60 social accounts requires Enterprise.
pricing sources checked 2026-08-14 · pricing source ↗
Questions about Loomly
Can you build your own Loomly with AI?
Partly. The core loop is buildable, but a dependable replacement becomes a real weekend or multi-day project. For Loomly, plan, approve, and schedule a small team's content calendar. The hard boundary is approval workflow, multi-network publishing, asset library, analytics, and support, plus api access, connector upkeep, and collaboration.
What does the Loomly build prompt cover?
The prompt starts with this scope: Plan a small team's posts through draft, changes requested, approved and scheduled states, then publish one approved destination. Full-product capabilities excluded from the comparison include: approval workflow, multi-network publishing, asset library, analytics, and support; many maintained network APIs; inbox and moderation. Follow the implementation plan and its prerequisites before expanding the build.
How do I use the prompt, AGENTS.md and agent skills?
Start with the Loomly prerequisites and stack, then copy the prompt into your coding agent. Save the project rules as AGENTS.md in the project root. Linked skills are optional packages or source instructions for specific tasks; review their current contents and install only those matching the chosen stack. A skill does not supply API credentials or verify the finished app.
How long will this Loomly project take?
The catalogue estimate is multi-day for the limited scope. Setup, integration approvals, debugging, deployment and ongoing maintenance can add time. This is an estimate, not a delivery guarantee.
What would I give up by replacing Loomly?
approval workflow, multi-network publishing, asset library, analytics, and support; many maintained network APIs; inbox and moderation; deep analytics; team approvals and asset libraries. People still pay for Loomly because the scheduler is easy; staying approved and correct across constantly changing social APIs is the subscription. The recurring cost buys OAuth review, API policy changes, media limits, queues, retries, rate limits, webhooks, tokens, and moderation workflows, not just the visible interface.
What price is this guide comparing against?
The recorded Starter plan is $65/mo (monthly), checked 2026-08-14. Check the linked pricing source before buying. Building your own also has hosting, API and maintenance costs; the recorded amount is not a guaranteed saving.
What can I use instead of building Loomly?
Postiz: Teams, comments and scheduling are here; approval polish is thinner and operations are thicker. BrightBean Studio: Shared calendars, comments, approvals and publishing, plus an inbox; unusually little is missing. TryPost: Workspaces, roles, comments, approvals and a visual calendar; free means hosting the machinery. Compare all listed options at https://howtovibecodeit.dev/loomly/alternatives. Check each option's license, hosting needs and feature limits.