HEY

Opinionated paid email service with screening, bundles, and privacy defaults

NOT REALLY · consider alternatives
price $8.25/mosubscription / year $99estimated build time not realistically soloreplaced by 0 people

You can build an email client, but replacing HEY means running a trustworthy email service: deliverability, spam filtering, abuse handling, storage, mobile apps, and reputation.

Build verification: not recorded. How we judge buildability

What you give up

  • email deliverability
  • spam/abuse systems
  • storage reliability
  • mobile apps
  • identity/reputation
  • support

Why people still pay

They pay because email is infrastructure; deliverability and trust are the product.

Your build guide

The stack, security requirements, and agent rules for a focused replacement.

Before you start

  • existing email provider or mailbox
  • IMAP/SMTP APIs
  • spam filtering if hosting
  • domain/DNS if custom email
01
A local web app: Node + Express + better-sqlite3, binds to localhost; imapflow for reading, nodemailer for sending, creds in .env.
02
The screener: mail from first-time senders lands in a screening view where I approve or block; decisions persist in SQLite and apply to all future mail.
03
Interface for this consumer email service workflow: a local web page with input, progress, review, and export views.
engineering roadmap

Implementation plan

1

Phase 1, architecture and data

A local web app: Node + Express + better-sqlite3, binds to localhost; imapflow for reading, nodemailer for sending, creds in .env. The screener: mail from first-time senders lands in a screening view where I approve or block; decisions persist in SQLite and apply to all future mail.

2

Phase 2, implement

Bundles: approved senders get a category; newsletters render in a batched feed view, receipts in a paper-trail list; only approved humans hit the inbox.

3

Phase 3, implement

Reply-later: mark a thread and it sits in a persistent to-answer stack until cleared.

4

Phase 4, review and output

Build a personal mail client on top of IMAP/SMTP or a hosted mailbox; do not try to replace the global email service layer casually. Reply-later: mark a thread and it sits in a persistent to-answer stack until cleared.

5

Phase 5, recovery and acceptance

Record delivery failures and retries by message ID; never duplicate a send after restart. Verify this invariant with a saved fixture: A reconnect must not duplicate mail; after an ambiguous send response, retain pending status until the provider confirms it. State the practical limit: email deliverability.

the pro prompt
Build me an email client with HEY's screening and bundling ideas, running on
top of a mailbox I already pay for (Fastmail, Gmail, anything with IMAP).
Requirements:

- A local web app: Node + Express + better-sqlite3, binds to localhost;
  imapflow for reading, nodemailer for sending, creds in .env.
- The screener: mail from first-time senders lands in a screening view where I
  approve or block; decisions persist in SQLite and apply to all future mail.
- Bundles: approved senders get a category; newsletters render in a batched
  feed view, receipts in a paper-trail list; only approved humans hit the
  inbox.
- Reply-later: mark a thread and it sits in a persistent to-answer stack until
  cleared.
- Write decisions back as IMAP folders and labels so my phone's mail app
  roughly mirrors the sorting.
- Strip remote images in the reading pane by default.
- No accounts of its own, no telemetry; mail stays at my provider.
- Out of scope: running an SMTP server, custom domains, and mobile apps. Do not
  replace the mail service itself; deliverability and spam reputation are the
  product and cannot be rebuilt solo.
- README: per-provider app-password setup, and a warning that Gmail OAuth is a
  project of its own, use an app password or Fastmail to keep this a weekend.

$ open in your agent (prompt prefilled, you press enter), copy the prompt or copy AGENTS.md · generated from this app's build plan

prior art · use these instead of building, if you'd ratherMail-in-a-BoxOpen-source personal mail server stack; useful prior art but deliverability remains the mo↗
share on X ↗

HEY pricing

planmonthlyannual (per mo)what you get
hey for you—$8.25/user1 person; 1 @hey.com address; 100 GB storage.$99/year; no monthly plan.
hey for families—$14.92Up to 5 people total (account holder + 4 additional people), each with a separate @hey.com address and account.$179/year total; no monthly plan.
hey for domains$12/user—Custom-domain email with central billing; first user is $10/month and each additional user is $12/month.Monthly only; no annual plan and no free trial.

free tierno free tier; HEY for You and Families have a 30-day trial, while HEY for Domains has no free trial

billingHEY for You and Families are annual only; HEY for Domains is monthly only; prices are USD and taxes may be added

hidden costsUltra-short @hey.com addresses cost extra each year: $999/year for 2 characters and $349/year for 3 characters; 4+ characters are included with the normal personal plan.

pricing sources checked 2026-08-12 · pricing source ↗

Questions about HEY

Can you build your own HEY with AI?

A full replacement is not the recommended project. You can build an email client, but replacing HEY means running a trustworthy email service: deliverability, spam filtering, abuse handling, storage, mobile apps, and reputation.

What does the HEY build prompt cover?

The prompt starts with this scope: Build a personal mail client on top of IMAP/SMTP or a hosted mailbox; do not try to replace the global email service layer casually. Full-product capabilities excluded from the comparison include: email deliverability; spam/abuse systems; storage reliability. Follow the implementation plan and its prerequisites before expanding the build.

How do I use the prompt, AGENTS.md and agent skills?

Start with the HEY prerequisites and stack, then copy the prompt into your coding agent. Save the project rules as AGENTS.md in the project root. Linked skills are optional packages or source instructions for specific tasks; review their current contents and install only those matching the chosen stack. A skill does not supply API credentials or verify the finished app.

How long will this HEY project take?

The catalogue estimate is not realistically solo for the limited scope. Setup, integration approvals, debugging, deployment and ongoing maintenance can add time. This is an estimate, not a delivery guarantee.

What would I give up by replacing HEY?

email deliverability; spam/abuse systems; storage reliability; mobile apps; identity/reputation; support. They pay because email is infrastructure; deliverability and trust are the product.

What price is this guide comparing against?

The recorded Personal address plan is $8.25/mo (annual effective per month), checked 2026-07-30. Check the linked pricing source before buying. Building your own also has hosting, API and maintenance costs; the recorded amount is not a guaranteed saving.

What can I use instead of building HEY?

The prior-art section lists Mail-in-a-Box as starting points. Review their current scope, license and maintenance before adopting one.

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