Drip
Send event-triggered ecommerce email from a small user-owned event stream
A consolation build is possible, but the paid product's decisive value sits outside a solo rebuild. For Drip, send event-triggered ecommerce email from a small user-owned event stream. The hard boundary is commerce integrations, identity resolution, deliverability, segmentation, and revenue analytics, plus deliverability, growth network, and integrations.
Build verification: not recorded. How we judge buildability
What you give up
- commerce integrations, identity resolution, deliverability, segmentation, and revenue analytics
- inbox-placement expertise
- advanced automations
- commerce integrations
- recommendation and ad networks
Why people still pay
People still pay for Drip because newsletter operators pay for inbox placement, growth mechanics, and operational confidence on publication day. The recurring cost buys DNS authentication, reputation, bounces, complaints, unsubscribe compliance, templates, queues, analytics, backups, and support, not just the visible interface.
Your build guide
The stack, security requirements, and agent rules for a focused replacement.
Before you start
- Amazon SES account
- verified sending domain
- PostgreSQL
- public HTTPS deploy target
- DNS access
Use these project rules and optional skill references alongside the prompt. Review each skill before adding it to your agent; the AGENTS.md export includes the same guidance.
Project rule, data: Model subscribers, consent records, campaigns, delivery attempts, and suppression state; keep stable source IDs and timestamps.
Project rule, behavior: Implement subscriber import, double opt-in, unsubscribe, suppression, tags, and consent timestamps.
Project rule, recovery: Queue sends through SES with retries, rate limits, idempotency, and resumable batches.
Implementation plan
Phase 1, architecture and data
Use Next.js 15, TypeScript, PostgreSQL, Drizzle ORM, and Amazon SES. Model subscribers, consent records, campaigns, delivery attempts, and suppression state; keep stable source IDs and timestamps.
Phase 2, implement
Implement subscriber import, double opt-in, unsubscribe, suppression, tags, and consent timestamps.
Phase 3, implement
Create a Markdown campaign editor with HTML and plain-text previews.
Phase 4, review and output
Queue sends through SES with retries, rate limits, idempotency, and resumable batches. Add test sends, seed-list checks, DNS setup guidance, exports, and backups.
Phase 5, recovery and acceptance
Queue sends through SES with retries, rate limits, idempotency, and resumable batches. Verify this invariant with a saved fixture: Unsubscribed or bounced addresses must stay suppressed; retrying an ambiguous provider response cannot silently send twice. State the practical limit: commerce integrations, identity resolution, deliverability, segmentation, and revenue analytics.
Build me a focused email newsletters and creator publishing workflow for the personal core of Drip. Requirements: - Use Next.js 15, TypeScript, PostgreSQL, Drizzle ORM, and Amazon SES. Model subscribers, consent records, campaigns, delivery attempts, and suppression state; keep stable source IDs and timestamps. - Paid product context: Send event-triggered ecommerce email from a small user-owned event stream. Build only this DIY scope: Collect subscribers, send compliant event-triggered ecommerce email from a small user-owned event stream, publish a web archive, and report basic delivery and click events. - Implement subscriber import, double opt-in, unsubscribe, suppression, tags, and consent timestamps. - Create a Markdown campaign editor with HTML and plain-text previews. - Queue sends through SES with retries, rate limits, idempotency, and resumable batches. Process delivery, bounce, complaint, open, and click webhooks without logging message content. Publish a simple issue archive and subscriber preference page. - Use a local web page with input, progress, review, and export views. Required input or access: Amazon SES account; verified sending domain. Keep credentials in .env. - Recovery: Queue sends through SES with retries, rate limits, idempotency, and resumable batches. - Acceptance: with one labelled sample, show the input, saved intermediate state, and exported result; verify this invariant: Unsubscribed or bounced addresses must stay suppressed; retrying an ambiguous provider response cannot silently send twice. - Out of scope: commerce integrations, identity resolution, deliverability, segmentation, and revenue analytics; inbox-placement expertise. Keep this a personal, inspectable workflow. - Include a README with setup, a sample input, required keys or permissions, data location, and the supported scope.
$ open in your agent (prompt prefilled, you press enter), copy the prompt or copy AGENTS.md · generated from this app's build plan
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Alternatives to building your own
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Drip pricing
| plan | monthly | annual (per mo) | what you get |
|---|---|---|---|
| email marketing | $39/workspace | — | Starting plan includes 1-2,500 people; paid customers get unlimited email sends; support included.Price scales with active people and email volume. |
free tierno free tier; 14-day free trial, no credit card, unlimited emails not available during trial.
billingmonthly pricing shown; annual plan not verified
hidden costsCost rises with active people and email volume; live chat support only on $99/mo+ plans.
pricing sources checked 2026-08-10 · pricing source ↗
Questions about Drip
Can you build your own Drip with AI?
A full replacement is not the recommended project. A consolation build is possible, but the paid product's decisive value sits outside a solo rebuild. For Drip, send event-triggered ecommerce email from a small user-owned event stream. The hard boundary is commerce integrations, identity resolution, deliverability, segmentation, and revenue analytics, plus deliverability, growth network, and integrations.
What does the Drip build prompt cover?
The prompt starts with this scope: Collect subscribers, send compliant event-triggered ecommerce email from a small user-owned event stream, publish a web archive, and report basic delivery and click events. Full-product capabilities excluded from the comparison include: commerce integrations, identity resolution, deliverability, segmentation, and revenue analytics; inbox-placement expertise; advanced automations. Follow the implementation plan and its prerequisites before expanding the build.
How do I use the prompt, AGENTS.md and agent skills?
Start with the Drip prerequisites and stack, then copy the prompt into your coding agent. Save the project rules as AGENTS.md in the project root. Linked skills are optional packages or source instructions for specific tasks; review their current contents and install only those matching the chosen stack. A skill does not supply API credentials or verify the finished app.
How long will this Drip project take?
The catalogue estimate is closest consolation build: one sitting for the limited scope. Setup, integration approvals, debugging, deployment and ongoing maintenance can add time. This is an estimate, not a delivery guarantee.
What would I give up by replacing Drip?
commerce integrations, identity resolution, deliverability, segmentation, and revenue analytics; inbox-placement expertise; advanced automations; commerce integrations; recommendation and ad networks. People still pay for Drip because newsletter operators pay for inbox placement, growth mechanics, and operational confidence on publication day. The recurring cost buys DNS authentication, reputation, bounces, complaints, unsubscribe compliance, templates, queues, analytics, backups, and support, not just the visible interface.
What price is this guide comparing against?
The recorded Email marketing plan is $39/mo (monthly), checked 2026-07-31. Check the linked pricing source before buying. Building your own also has hosting, API and maintenance costs; the recorded amount is not a guaranteed saving.
What can I use instead of building Drip?
Mautic: Tracks behavior and fires campaigns from events; modern ecommerce niceties require integration work. Plunk: A small event stream can drive conditional email workflows; ecommerce dashboards do not appear by wishing. Dittofeed: Cart and product events can trigger branching email journeys; ecommerce integrations are yours to wire. Compare all listed options at https://howtovibecodeit.dev/drip/alternatives. Check each option's license, hosting needs and feature limits.