DataFast
Web analytics that ties revenue back to the marketing channel that produced it
The pageview half of DataFast is the same weekend build as Plausible or Umami. The revenue half is where it stops being a weekend. Attribution is only worth anything if the anonymous visitor who found your launch post on a phone is still recognisably the customer who pays from a laptop three weeks later, and that stitching is exactly what an agent will hand you a naive version of. A localStorage id plus an email match at signup does get you a channel table that is directionally right for a single-domain solo product, which is genuinely worth having. It also quietly under-counts every cross-device path, every privacy browser that clears storage between visits, and every customer who pays with a different address than they signed up with. You can build the dashboard in a weekend. Trusting it enough to move ad spend is the part that keeps costing you weekends.
Build verification: not recorded. How we judge buildability
What you give up
- identity stitching across devices, browsers and cleared storage
- bot and AI-crawler filtering that stays current without you
- one-click installs for Shopify, Webflow, WordPress and 20 other platforms
- the live visitor feed and purchase-likelihood scoring
- the hosted MCP server and CLI for querying the data in plain English
Why people still pay
An attribution number you do not trust is worse than no number, because you spend against it. Paying keeps someone else maintaining the bot filters, the Stripe and Shopify connectors and the retention window while you sell, and at $9 a month that is cheaper than the weekend each quarter you would spend keeping your own version honest.
Your build guide
The stack, security requirements, and agent rules for a focused replacement.
Before you start
- A supported Node release, PostgreSQL, HTTPS for a shared deployment, and a backup destination. Begin with one workspace and explicit owner/member permissions. Stripe integration requires the account keys, verified webhook secret and public HTTPS endpoint; start with sandbox fixtures before live payments.
- Implementation components: Next.js App Router and TypeScript for server-rendered pages and validated mutations. PostgreSQL with Drizzle migrations; Better Auth sessions for a small private workspace.
- Scope boundary: Cross-device identity, universal bot filtering and purchase-likelihood predictions are excluded.
Use these project rules and optional skill references alongside the prompt. Review each skill before adding it to your agent; the AGENTS.md export includes the same guidance.
Optional external skill: vercel-react-best-practices — Improve React and Next.js data fetching, rendering, bundle size and server performance. Review its instructions and compatibility before use; it does not grant deployment, data-access or publication permission.
Optional external skill: supabase-postgres-best-practices — Review PostgreSQL schemas, queries, indexes, pooling, concurrency and row-level security. Review its instructions and compatibility before use; it does not grant deployment, data-access or publication permission.
Optional external skill: web-design-guidelines — Review web interfaces for accessibility, keyboard focus, forms, navigation and interaction quality. Review its instructions and compatibility before use; it does not grant deployment, data-access or publication permission.
Optional external skill: stripe-best-practices — Plan Stripe checkout, subscriptions, webhooks, platform payments and secure API integration. Review its instructions and compatibility before use; it does not grant deployment, data-access or publication permission.
Project rule — data model: first-party visits, consent states, campaign touches, explicit customer links, payment events and refunds
Project rule — preserve this invariant: Do not stitch unrelated devices by guesswork; refunds and duplicate webhook IDs affect revenue once, and ambiguous customer matches stay unassigned.
Project rule — acceptance evidence: Replay a payment and refund callback and reconcile one net amount; a purchase without a consented visitor link remains in an unassigned bucket.
Implementation plan
Phase 1
Scope and fixtures. Implement this bounded workflow: Record allowed campaign parameters, link an identified customer at signup and ingest verified Stripe events to attribute net collected revenue. Show first-touch and last-touch assumptions and unassigned revenue explicitly. Record prerequisites, select representative user-owned fixtures and document the unsupported features: Cross-device identity, universal bot filtering and purchase-likelihood predictions are excluded.
Phase 2
Durable model. Model first-party visits, consent states, campaign touches, explicit customer links, payment events and refunds Add migrations or a versioned document format, explicit validation, stable IDs and a visible import-error report. Preserve this rule: Do not stitch unrelated devices by guesswork; refunds and duplicate webhook IDs affect revenue once, and ambiguous customer matches stay unassigned.
Phase 3
Complete the first useful path. Implement the workflow's input, review and output interface, with clear controls and explicit empty/error states. Commit related database changes in one transaction. Use version checks for competing edits and an outbox for external notifications; retry delivery independently of saving the record.
Phase 4
Permissions and integration failure. Authorize every record read and mutation on the server using its workspace membership; validate payloads, protect mutations against CSRF, and escape user-authored HTML. Request integration credentials and permissions only for the enabled feature; show a disconnected state instead of mock results.
Phase 5
Portable handoff. Export versioned JSON plus attachments and a readable CSV summary. Restore into a separate database and compare record IDs and attachment checksums before switching. Include setup, operating limits, fixture walkthrough and shutdown/restart instructions in the README.
Phase 6
Acceptance scenarios. Replay a payment and refund callback and reconcile one net amount; a purchase without a consented visitor link remains in an unassigned bucket. Repeat the workflow after restart and with a denied permission or unavailable dependency; show recoverable failure rather than a success placeholder.
WORKING SLICE Record allowed campaign parameters, link an identified customer at signup and ingest verified Stripe events to attribute net collected revenue. Show first-touch and last-touch assumptions and unassigned revenue explicitly. Build this scoped DataFast-inspired workflow with a documented data model and visible failure states. Architecture - Next.js App Router and TypeScript for server-rendered pages and validated mutations. - PostgreSQL with Drizzle migrations; Better Auth sessions for a small private workspace. Prerequisites and limits A supported Node release, PostgreSQL, HTTPS for a shared deployment, and a backup destination. Begin with one workspace and explicit owner/member permissions. Stripe integration requires the account keys, verified webhook secret and public HTTPS endpoint; start with sandbox fixtures before live payments. Outside this release: Cross-device identity, universal bot filtering and purchase-likelihood predictions are excluded. Data model and correctness first-party visits, consent states, campaign touches, explicit customer links, payment events and refunds Invariant: Do not stitch unrelated devices by guesswork; refunds and duplicate webhook IDs affect revenue once, and ambiguous customer matches stay unassigned. Commit related database changes in one transaction. Use version checks for competing edits and an outbox for external notifications; retry delivery independently of saving the record. Security and privacy Authorize every record read and mutation on the server using its workspace membership; validate payloads, protect mutations against CSRF, and escape user-authored HTML. Recovery and export Export versioned JSON plus attachments and a readable CSV summary. Restore into a separate database and compare record IDs and attachment checksums before switching. Implementation order 1. Phase 1 — Scope and fixtures. Implement this bounded workflow: Record allowed campaign parameters, link an identified customer at signup and ingest verified Stripe events to attribute net collected revenue. Show first-touch and last-touch assumptions and unassigned revenue explicitly. Record prerequisites, select representative user-owned fixtures and document the unsupported features: Cross-device identity, universal bot filtering and purchase-likelihood predictions are excluded. 2. Phase 2 — Durable model. Model first-party visits, consent states, campaign touches, explicit customer links, payment events and refunds Add migrations or a versioned document format, explicit validation, stable IDs and a visible import-error report. Preserve this rule: Do not stitch unrelated devices by guesswork; refunds and duplicate webhook IDs affect revenue once, and ambiguous customer matches stay unassigned. 3. Phase 3 — Complete the first useful path. Implement the workflow's input, review and output interface, with clear controls and explicit empty/error states. Commit related database changes in one transaction. Use version checks for competing edits and an outbox for external notifications; retry delivery independently of saving the record. 4. Phase 4 — Permissions and integration failure. Authorize every record read and mutation on the server using its workspace membership; validate payloads, protect mutations against CSRF, and escape user-authored HTML. Request integration credentials and permissions only for the enabled feature; show a disconnected state instead of mock results. 5. Phase 5 — Portable handoff. Export versioned JSON plus attachments and a readable CSV summary. Restore into a separate database and compare record IDs and attachment checksums before switching. Include setup, operating limits, fixture walkthrough and shutdown/restart instructions in the README. 6. Phase 6 — Acceptance scenarios. Replay a payment and refund callback and reconcile one net amount; a purchase without a consented visitor link remains in an unassigned bucket. Repeat the workflow after restart and with a denied permission or unavailable dependency; show recoverable failure rather than a success placeholder. Acceptance Replay a payment and refund callback and reconcile one net amount; a purchase without a consented visitor link remains in an unassigned bucket. Use real source data or clearly labeled fixtures. Explain unsupported input and provider failures; do not fabricate analytics, delivery receipts, accuracy claims or security guarantees. Optional agent guidance Optional external skill: [vercel-react-best-practices](https://github.com/vercel-labs/agent-skills/blob/main/skills/react-best-practices/SKILL.md) — Improve React and Next.js data fetching, rendering, bundle size and server performance. Review its instructions and compatibility before use; it does not grant deployment, data-access or publication permission. Optional external skill: [supabase-postgres-best-practices](https://github.com/supabase/agent-skills/blob/main/skills/supabase-postgres-best-practices/SKILL.md) — Review PostgreSQL schemas, queries, indexes, pooling, concurrency and row-level security. Review its instructions and compatibility before use; it does not grant deployment, data-access or publication permission. Optional external skill: [web-design-guidelines](https://github.com/vercel-labs/agent-skills/blob/main/skills/web-design-guidelines/SKILL.md) — Review web interfaces for accessibility, keyboard focus, forms, navigation and interaction quality. Review its instructions and compatibility before use; it does not grant deployment, data-access or publication permission. Optional external skill: [stripe-best-practices](https://github.com/stripe/ai/blob/main/skills/stripe-best-practices/SKILL.md) — Plan Stripe checkout, subscriptions, webhooks, platform payments and secure API integration. Review its instructions and compatibility before use; it does not grant deployment, data-access or publication permission. Project rule — data model: first-party visits, consent states, campaign touches, explicit customer links, payment events and refunds Project rule — preserve this invariant: Do not stitch unrelated devices by guesswork; refunds and duplicate webhook IDs affect revenue once, and ambiguous customer matches stay unassigned. Project rule — acceptance evidence: Replay a payment and refund callback and reconcile one net amount; a purchase without a consented visitor link remains in an unassigned bucket.
$ open in your agent (prompt prefilled, you press enter), copy the prompt or copy or download AGENTS.md
prompt copied. want to know what dies next week?
new verdicts + top votes, weekly. free. one-click out.
Alternatives to building your own
no votes, no pay-to-list · just what's real
DataFast pricing
| plan | monthly | annual (per mo) | what you get |
|---|---|---|---|
| starter | — | $9/workspace | Base shown: 10,000 events/month, 1 website, 1 team member, 3-year retention; selectable event caps from 10k through 10M+The live page was showing yearly billing (2 months free). Exact monthly-billing price and higher-volume prices were not exposed in the public page text, so they are null/not enumerated. |
| growth | — | $19/workspace | Base shown: 10,000 events/month, 30 websites, 30 team members, 5+ years retention; selectable event caps from 10k through 10M+The live page was showing yearly billing (2 months free). Exact monthly-billing price and higher-volume prices were not exposed in the public page text. |
free tierno free tier
billingmonthly + yearly (yearly gives 2 months free); 14-day no-card trial
hidden costsEvery pageview, payment event, trial signup and custom goal counts equally, aggregated across all sites. At 75% usage DataFast warns; above 100% it locks the dashboard until you upgrade, while continuing to collect events.
pricing sources checked 2026-08-12 · pricing source ↗
Questions about DataFast
Can you build your own DataFast with AI?
Partly. The pageview half of DataFast is the same weekend build as Plausible or Umami. The revenue half is where it stops being a weekend. Attribution is only worth anything if the anonymous visitor who found your launch post on a phone is still recognisably the customer who pays from a laptop three weeks later, and that stitching is exactly what an agent will hand you a naive version of. A localStorage id plus an email match at signup does get you a channel table that is directionally right for a single-domain solo product, which is genuinely worth having. It also quietly under-counts every cross-device path, every privacy browser that clears storage between visits, and every customer who pays with a different address than they signed up with. You can build the dashboard in a weekend. Trusting it enough to move ad spend is the part that keeps costing you weekends.
What does the DataFast build prompt cover?
The prompt starts with this scope: Record allowed campaign parameters, link an identified customer at signup and ingest verified Stripe events to attribute net collected revenue. Show first-touch and last-touch assumptions and unassigned revenue explicitly. Full-product capabilities excluded from the comparison include: identity stitching across devices, browsers and cleared storage; bot and AI-crawler filtering that stays current without you; one-click installs for Shopify, Webflow, WordPress and 20 other platforms. Follow the implementation plan and its prerequisites before expanding the build.
How do I use the prompt, AGENTS.md and agent skills?
Start with the DataFast prerequisites and stack, then copy the prompt into your coding agent. Save the project rules as AGENTS.md in the project root. Linked skills are optional packages or source instructions for specific tasks; review their current contents and install only those matching the chosen stack. A skill does not supply API credentials or verify the finished app.
How long will this DataFast project take?
The catalogue estimate is weekend for the dashboard, multi-day to trust the numbers for the limited scope. Setup, integration approvals, debugging, deployment and ongoing maintenance can add time. This is an estimate, not a delivery guarantee.
What would I give up by replacing DataFast?
identity stitching across devices, browsers and cleared storage; bot and AI-crawler filtering that stays current without you; one-click installs for Shopify, Webflow, WordPress and 20 other platforms; the live visitor feed and purchase-likelihood scoring; the hosted MCP server and CLI for querying the data in plain English. An attribution number you do not trust is worse than no number, because you spend against it. Paying keeps someone else maintaining the bot filters, the Stripe and Shopify connectors and the retention window while you sell, and at $9 a month that is cheaper than the weekend each quarter you would spend keeping your own version honest.
What price is this guide comparing against?
The recorded Starter plan is $9/mo (monthly), checked 2026-08-02. Check the linked pricing source before buying. Building your own also has hosting, API and maintenance costs; the recorded amount is not a guaranteed saving.
What can I use instead of building DataFast?
Umami: Campaigns, conversions and revenue in one dashboard, with attribution that does not require a spreadsheet séance. Matomo: Campaign and ecommerce revenue attribution with your data on your server; the interface remembers 2014 fondly. Check each option's license, hosting needs and feature limits.