Amplitude

Build a bounded event explorer for funnels, cohorts, and retention on one product

NOT REALLY · consider alternatives
price variesestimated build time closest consolation build: one sittingreplaced by 0 people

A consolation build is possible, but the paid product's decisive value sits outside a solo rebuild. For Amplitude, build a bounded event explorer for funnels, cohorts, and retention on one product. The hard boundary is behavioral data platform, experimentation, identity, governance, and scale, plus data pipeline reliability and analytical depth.

Build verification: not recorded. How we judge buildability

What you give up

  • behavioral data platform, experimentation, identity, governance, and scale
  • identity stitching
  • session replay
  • warehouse connectors
  • high-volume global ingestion and support

Why people still pay

People still pay for Amplitude because teams pay because analytics must keep collecting and remain trustworthy while the product changes underneath it. The recurring cost buys event schemas, bot filtering, identity, late data, retention, query cost, privacy, backups, and always-on ingestion, not just the visible interface.

Your build guide

The stack, security requirements, and agent rules for a focused replacement.

Before you start

  • Docker
  • ClickHouse
  • PostgreSQL
  • public HTTPS collector endpoint
  • site script access
01
Use Next.js 15, TypeScript, ClickHouse, PostgreSQL, and Docker Compose.
02
Model data sources, dated observations, derived metrics, and report snapshots; keep stable source IDs and timestamps.
03
Interface for this web and product analytics workflow: a local web page with input, progress, review, and export views.
engineering roadmap

Implementation plan

1

Phase 1, architecture and data

Use Next.js 15, TypeScript, ClickHouse, PostgreSQL, and Docker Compose. Model data sources, dated observations, derived metrics, and report snapshots; keep stable source IDs and timestamps.

2

Phase 2, implement

Create projects, API keys, environments, event names, and a documented event schema.

3

Phase 3, implement

Add retention controls, raw-event export, deletion, health checks, and backup instructions.

4

Phase 4, review and output

Collect privacy-conscious first-party events, answer a small set of product questions with funnels, cohorts, and retention views, and retain raw data under the owner's control. Add retention controls, raw-event export, deletion, health checks, and backup instructions.

5

Phase 5, recovery and acceptance

Ingest idempotently, filter obvious bots, truncate IP data, and avoid fingerprinting. Verify this invariant with a saved fixture: A replayed batch cannot double-count events; missing or late data must be labelled in the report. State the practical limit: behavioral data platform, experimentation, identity, governance, and scale.

the pro prompt
Build me a focused web and product analytics workflow for the personal core of Amplitude. Requirements:

- Use Next.js 15, TypeScript, ClickHouse, PostgreSQL, and Docker Compose. Model data sources, dated observations, derived metrics, and report snapshots; keep stable source IDs and timestamps.
- Paid product context: Build a bounded event explorer for funnels, cohorts, and retention on one product. Build only this DIY scope: Collect privacy-conscious first-party events, answer a small set of product questions with funnels, cohorts, and retention views, and retain raw data under the owner's control.
- For web and product analytics, define the event schema and a permitted first-party source.
- Ingest events with stable IDs, aggregate the requested metric, and retain raw rows for audit.
- Show a dated report with filters and CSV export.
- Use a local web page with input, progress, review, and export views. Required input or access: Docker; ClickHouse.
- Recovery: Ingest idempotently, filter obvious bots, truncate IP data, and avoid fingerprinting.
- Acceptance: with one labelled sample, show the input, saved intermediate state, and exported result; verify this invariant: A replayed batch cannot double-count events; missing or late data must be labelled in the report.
- Out of scope: behavioral data platform, experimentation, identity, governance, and scale; identity stitching. Keep this a personal, inspectable workflow.
- Include a README with setup, a sample input, required keys or permissions, data location, and the supported scope.

$ open in your agent (prompt prefilled, you press enter), copy the prompt or copy AGENTS.md · generated from this app's build plan

share on X ↗

Alternatives to building your own

UmamiFunnels, cohorts and retention without turning the analytics stack into a second product.38kaug 2026open source↗PostHogFunnels, cohorts and retention on a free million-event allowance; the kitchen sink comes along.38kaug 2026open source↗OpenPanelMixpanel's useful bits, plus a ClickHouse stack you now get to know personally.6.3kjul 2026open source↗

all 4 free alternatives to Amplitude →· no votes, no pay-to-list · just what's real

Amplitude pricing

planmonthlyannual (per mo)what you get
free$0/workspace$0/workspace2,000,000 events/month; 10,000 session replays/month; 2,000 AI feedback records; 500 active AI Visibility prompts; unlimited seatsPermanent free plan; no credit card.
plus$0/workspace$0/workspaceFirst 2,000,000 events/month free; scales to 70,000,000 events; 20 behavioral cohorts; 1,000 active AI Visibility prompts; 2-year retentionUsage-based after the included 2M events. Exact price depends on event volume; official 5M-event example is $561/month on monthly billing or $5,388/year ($449/month equivalent).
growth——Custom event volume; 20,000 session replays/month; 2,500 active AI Visibility prompts; SSO and project permissionsCustom event-based pricing.
enterprise——Custom event volume; 50,000 session replays/month; 5,000 active AI Visibility prompts; unlimited projects per portfolioCustom event-based pricing.

free tier2,000,000 events/month, 10,000 session replays/month, 2,000 AI feedback records, 500 active AI Visibility prompts, and unlimited seats

billingPlus is usage-based with monthly and annual billing; first 2M events/month are $0; Growth and Enterprise are custom contracts

hidden costsPlus becomes usage-priced above 2M events/month. Growth/Enterprise product expansions and add-ons are priced as a percentage of the platform plan.

pricing sources checked 2026-08-12 · pricing source ↗

Questions about Amplitude

Can you build your own Amplitude with AI?

A full replacement is not the recommended project. A consolation build is possible, but the paid product's decisive value sits outside a solo rebuild. For Amplitude, build a bounded event explorer for funnels, cohorts, and retention on one product. The hard boundary is behavioral data platform, experimentation, identity, governance, and scale, plus data pipeline reliability and analytical depth.

What does the Amplitude build prompt cover?

The prompt starts with this scope: Collect privacy-conscious first-party events, answer a small set of product questions with funnels, cohorts, and retention views, and retain raw data under the owner's control. Full-product capabilities excluded from the comparison include: behavioral data platform, experimentation, identity, governance, and scale; identity stitching; session replay. Follow the implementation plan and its prerequisites before expanding the build.

How do I use the prompt, AGENTS.md and agent skills?

Start with the Amplitude prerequisites and stack, then copy the prompt into your coding agent. Save the project rules as AGENTS.md in the project root. Linked skills are optional packages or source instructions for specific tasks; review their current contents and install only those matching the chosen stack. A skill does not supply API credentials or verify the finished app.

How long will this Amplitude project take?

The catalogue estimate is closest consolation build: one sitting for the limited scope. Setup, integration approvals, debugging, deployment and ongoing maintenance can add time. This is an estimate, not a delivery guarantee.

What would I give up by replacing Amplitude?

behavioral data platform, experimentation, identity, governance, and scale; identity stitching; session replay; warehouse connectors; high-volume global ingestion and support. People still pay for Amplitude because teams pay because analytics must keep collecting and remain trustworthy while the product changes underneath it. The recurring cost buys event schemas, bot filtering, identity, late data, retention, query cost, privacy, backups, and always-on ingestion, not just the visible interface.

What can I use instead of building Amplitude?

Umami: Funnels, cohorts and retention without turning the analytics stack into a second product. PostHog: Funnels, cohorts and retention on a free million-event allowance; the kitchen sink comes along. OpenPanel: Mixpanel's useful bits, plus a ClickHouse stack you now get to know personally. Compare all listed options at https://howtovibecodeit.dev/amplitude/alternatives. Check each option's license, hosting needs and feature limits.

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